Birchbox’s Emerging Beauty Brand of the Moment: Sunday Riley

You’re too savvy to be scared of face oils, right? In case you need a little nudging, our pal Mollie Chen of the supremely smart co. Birchbox makes her case. And PS: We’ve seen her skin, and it is something to aspire to.

My pressed powder is feeling mighty overlooked these days. Thanks to Nam Vo and other glow-obsessed makeup artists, I’ve given up on the mattifying and am focused on looking dewy instead. The secret? Amazing face oils. Lately, I’m hooked on Sunday Riley’s Juno Transformative Lipid Serum, a lush oil that feels weighty but slips into skin almost immediately. The anti-aging line is known for combining plant-based botanicals with modern technology and is a favorite of big-name editors (product guru Eva Chen is a fan). Not surprisingly, the products are a bit of a splurge. But I’d make the case that they’re a smart luxury: All the formulations are packed with natural ingredients—argan oil, borage oil, raspberry seed oil, oh my!—in their purest and most potent forms. Beyond the near-instantaneous effects of my beloved Juno Serum (hydrated skin, noticeable suppleness, healthy sheen), I love that I recognize every single ingredient on the label. —mollie

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