Emerging Thing of the Week: Ditto

Ditto has the potential to be, as Claire put it, “the Sephora of eyewear.” And while the selection that the brand-new (we’re talking weeks-old) site carries is stellar—Elizabeth and James, 3.1 Phillip Lim, Jason Wu, Westward Leaning—its fancy fit technology is even more stellar. Ditto takes video of you moving your head from side to side, asks you to put a Visa, gym pass, or anything else that fits in a wallet’s credit card sleeve up to your forehead for scale, and then makes a “ditto” of you so can see just how crazy/awesome you look in a pair of blue-and-orange Selima Optique frames. —erica

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