Emerging Thing of the Week: A Startup Store
Love a rendering.
One of our favorite startups right now doesn’t live on the internet (yet). It sits at 144 Tenth Avenue in New York’s Chelsea. Rachel Shechtman, the merchandising powerhouse behind the company, has all kinds of tricks up her sleeve—including an e-commerce component that will launch with the concept officially officially launches in February—but we’re pretty psyched on v. 1.0. Until January 12 at A Startup Store, you can experience Birchbox, Quirky, Artspace, Bauble Bar, and Joor IRL. And! Of a Kind even has a presence. We commissioned an extra-special, unisex take on our very popular $45 holiday grab bags just for the space, filled with crazy yellow Richer Poorer socks, adorable animal butt magnets from Steph Mantis, chocolate googly eyes from Chocolate Editions, and a stripe-y tote from Baggu. You know, in case you need another reason to swing by the spot this weekend to wrap up your holiday shopping. —erica
