Emerging Thing of the Week: A Startup Store
Love a rendering.
One of our favorite startups right now doesn’t live on the internet (yet). It sits at 144 Tenth Avenue in New York’s Chelsea. Rachel Shechtman, the merchandising powerhouse behind the company, has all kinds of tricks up her sleeve—including an e-commerce component that will launch with the concept officially officially launches in February—but we’re pretty psyched on v. 1.0. Until January 12 at A Startup Store, you can experience Birchbox, Quirky, Artspace, Bauble Bar, and Joor IRL. And! Of a Kind even has a presence. We commissioned an extra-special, unisex take on our very popular $45 holiday grab bags just for the space, filled with crazy yellow Richer Poorer socks, adorable animal butt magnets from Steph Mantis, chocolate googly eyes from Chocolate Editions, and a stripe-y tote from Baggu. You know, in case you need another reason to swing by the spot this weekend to wrap up your holiday shopping. —erica
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In the Bag: Chocolate Editions
For the holidaze, we’ve put together grab bags filled with treats from up-and-coming lifestyle brands that we heart. Course, the bags are limited-edition—30 for boys, and 30 for girls—and will run you $45. More on all of that here. But we also wanted to give you more info on each of the brands and products we’re featuring—turn this thing into a full-blown lovefest because we’re damn psyched to have the opportunity to work with all of them. —erica
The Company: Chocolate Editions
The Founders: Mary Matson and Matt Even
The Story: Sure, the most important thing about chocolate is that it tastes delicious, but the high-school sweethearts behind Chocolate Editions also believe in achieving a certain minimalist, pop-art-esque look with each of their creations. Take the straight-up delicious Neapolitan bar above, their white-and-dark-chocolate googly eyes, and a three-piece pie chart, inspired by things like rugby shirts and David Hockney works. And because Mary’s a designer and Matt’s an art director, too, the packaging is damn slick to boot.
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Heeeey, Cyber Monday.
Since your inbox has probably been flooded with deals and steals by now, we’re going to go ahead and cut to the chase. Here are the two things you need to know about Cyber Monday at ofakind.com. So you can, you know, GET SHOPPING.
1) We have a special edition for you! We put together 60 holiday grab bags—30 for boys (pictured above), 30 for girls—filled with stuff we love from Mast Brothers Chocolate, Baggu, Richer Poorer, Malin + Goetz, Chocolate Editions, Ursa Major, Rifle Paper Co., and Field Notes. They are $45 a pop. You can scoop them up here—and read about the featured brands (we’ll be posting more stories throughout the week!) here.
2) Today only! $50 off all orders of $250 or more. Until midnight! Now’s the time to grab one of the last remaining Crystal Ship Necklaces…or buy the Headband of Thorns and the Ocean Quill Studs. SO MANY OPTIONS. Coupon code: SIGH…BRRR