The Insider: Courtney Lewis

If you were wondering who that swoony girl is modeling our Gigi Burris headband—well, don’t get upset, but she’s smart and talented, too. Courtney Lewis is a partner at Hard Candy Shell, an agency that has helped companies like Rent the Runway and Fashism build enticing digital presences and also masterminded the strikingly brilliant, kitty-fueled Cute Roulette. Let’s just say that Courtney has amazing taste in animal videos. Oh, and in clothes, too.—nathalie

Q: What’s a typical Courtney Lewis look?

A: Oh, man, that is hard. My friends say that I like to wear anything shaped like a bag. That said, my summer staple is a pair of high-waisted denim shorts, A.P.C. snakeskin sandals, and a knotted white tank—simple.

Q: What do you think is the key to making a really beautiful, exciting fashion site?

A: I think great fashion sites come down to more than just great visuals. Creating something beautiful is almost the easy part. What’s hard is really nailing the focus of the product and translating that vision into something that people can actually use. Two sites I think are on the right track are Ssense and Svpply.

Q: What fashion sites do you read every day?

A: My favorite is The Man Repeller. Miss Moss is another one of my favorites. I also read Racked, The Cut, The Style Rookie, Honestly…WTF, and P.S. - I Made This.

Q: What’s your favorite Of a Kind edition?

A: I really like the Evelyne Shirt! And the Sulis Necklace.

Q: Now, most importantly: Do you have a favorite Cute Roulette video?

A: Kitten Can’t Jump. Gets me every time.