Emerging Thing of the Week: A Startup Store

Love a rendering.

One of our favorite startups right now doesn’t live on the internet (yet). It sits at 144 Tenth Avenue in New York’s Chelsea. Rachel Shechtman, the merchandising powerhouse behind the company, has all kinds of tricks up her sleeve—including an e-commerce component that will launch with the concept officially officially launches in February—but we’re pretty psyched on v. 1.0. Until January 12 at A Startup Store, you can experience Birchbox, Quirky, Artspace, Bauble Bar, and Joor IRL. And! Of a Kind even has a presence. We commissioned an extra-special, unisex take on our very popular $45 holiday grab bags just for the space, filled with crazy yellow Richer Poorer socks, adorable animal butt magnets from Steph Mantis, chocolate googly eyes from Chocolate Editions, and a stripe-y tote from Baggu. You know, in case you need another reason to swing by the spot this weekend to wrap up your holiday shopping. —erica

Click here to read about more new stuff we love.

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In the Bag: Richer Poorer

For the holidaze, we’ve put together grab bags filled with treats from up-and-coming lifestyle brands that we heart. Course, the bags are limited-edition—30 for boys, and 30 for girls—and will run you $45. (The ones for girls are all gone!) We also wanted to give you more info on each of the brands and products we’re featuring—turn this thing into a full-blown lovefest because we’re damn psyched to have the opportunity to work with all of them. —erica

The Company: Richer Poorer

The Founders: Iva Pawling and Tim Morse

The Story: When did guys decide to embrace statement socks? No matter. We’re into it. In fact, we’re ALL ABOUT IT. And it turns out the same Cali locale that brought us Kristin Cavallari gave rise to the line that is making the coolest ones around. Richer Poorer, which launched last holiday season, has an impressive range: There are bold, pink-and-purple checks, neon-toed numbers, and more neutral styles you could wear to an office that has rules about these sort of things. Basically, no excuses.

Score one of the last remaining bags for boys here. And read about all eight grab bag brands here.

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In the Bag: Malin + Goetz

For the holidaze, we’ve put together grab bags filled with treats from up-and-coming lifestyle brands that we heart. Course, the bags are limited-edition—30 for boys, and 30 for girls—and will run you $45. More on all of that here. But we also wanted to give you more info on each of the brands and products we’re featuring—turn this thing into a full-blown lovefest because we’re damn psyched to have the opportunity to work with all of them. —erica

The Company: Malin + Goetz

The Founders: Andrew Goetz and Matthew Malin

The Story: It takes some kind of well-practiced magic to create a skincare line that 1) appeals to both sexes 2) smells ridiculously good and 3) would look appropriate propping the vanity of the most design-obsessed hotel. But the stylized look of the mojito lip balm, eucalyptus deodorant, and cannabis candle doesn’t mean that the Malin + Goetz takes a hyper-modern approach. In fact, the founders are old-school in their way, personally developing each of the formulations, and, during their first three years in business, waiting on every customer who visited their store in New York’s Chelsea. Yah, they are those kind of guys.

Click here to score one of the last remaining grab bags for girls. And head this way for the scoop on all of the grab bag brands.

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In the Bag: Chocolate Editions

For the holidaze, we’ve put together grab bags filled with treats from up-and-coming lifestyle brands that we heart. Course, the bags are limited-edition—30 for boys, and 30 for girls—and will run you $45. More on all of that here. But we also wanted to give you more info on each of the brands and products we’re featuring—turn this thing into a full-blown lovefest because we’re damn psyched to have the opportunity to work with all of them. —erica

The Company: Chocolate Editions

The Founders: Mary Matson and Matt Even

The Story: Sure, the most important thing about chocolate is that it tastes delicious, but the high-school sweethearts behind Chocolate Editions also believe in achieving a certain minimalist, pop-art-esque look with each of their creations. Take the straight-up delicious Neapolitan bar above, their white-and-dark-chocolate googly eyes, and a three-piece pie chart, inspired by things like rugby shirts and David Hockney works. And because Mary’s a designer and Matt’s an art director, too, the packaging is damn slick to boot.

To scoop up one of the last remaining girls’ grab bags, click here. And head this way to keep up with all of the lines that made the holiday mix.

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In the Bag: Field Notes

For the holidaze, we’ve put together grab bags filled with treats from up-and-coming lifestyle brands that we heart. Course, the bags are limited-edition—30 for boys, and 30 for girls—and will run you $45. More on all of that here. But we also wanted to give you more info on each of the brands and products we’re featuring—turn this thing into a full-blown lovefest because we’re damn psyched to have the opportunity to work with all of them. —erica

The Company: Field Notes

The Founders: Aaron Draplin and Jim Coudal

The Story: Aaron Draplin and Jim Coudal are by no means luddites. The two now-business partners met on the internet, even. But they both really like writing things down, and when Jim discovered Aaron’s creation—a streamlined, everyman notebook based on ones favored by farmers that he’d scored at Midwestern antique shops—he saw the potential to turn this into something big. Three years later, among a lot of dudes we know, the question “Fields Notes or Moleskine?” is as apt as “boxers or briefs?”

Scoop up the grab bags here! To keep up with all of the lines that made the holiday mix, click here.

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In the Bag: Baggu

For the holidaze, we’ve put together grab bags filled with treats from up-and-coming lifestyle brands that we heart. Course, the bags are limited-edition—30 for boys, and 30 for girls—and will run you $45. More on all of that here. But we also wanted to give you more info on each of the brands and products we’re featuring—turn this thing into a full-blown lovefest because we’re damn psyched to have the opportunity to work with all of them. —erica

The Company: Baggu

The Founders: Emily and Joan Sugihara

The Story: Gonna go ahead and guess that you have approximately 17 reusable bags—totes you use for lugging groceries and god knows what else, day-in and day-out. But I’m also willing to bet that not of them are as striking or utilitarian as Baggu’s. When dreaming up the line that they unveiled in 2007, the mother-daughter team had a lot of needs to meet: Joan lives in CA and does her hauling by car (requirement: lots of bags for little money), and Emily is in NY, doing her shopping last-minute by foot (requirement: a compact design she can toss in her purse). Oh, and both have design degrees, so giving their totes, rucksacks, and pouches a killer look was a non-negotiable.

Right this way to scoop up the grab bags! And to keep up with all of the grab-bag brands, click here.

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In the Bag: Mast Brothers Chocolate

Let us be the 492nd to tell you: It’s Cyber Monday! And while we cringe every time we hear the word cyber, we do have a thing for internet shopping and want to celebrate its big day. We’ve put together some super-special holiday grab bags—look, Mom, non-denominational!—featuring beyond-cool brands like the one below. There are 30 bags for boys and 30 for girls, so get them while the getting’s good. And, read about one of the companies involved below. —erica

The Company: Mast Brothers Chocolate

The Founders: Michael and Rick Mast

The Story: You know how people talk about a Brooklyn artisanal revolution? Well, the name “Mast Brothers” is dropped approximately every time. That’s because these guys are hardcore. They make their bars using single-origin beans that they roast themselves, and they give just as much attention to the add-ins—think almonds from a California family farm and Stumptown coffee—and the Italian-paper packaging. If you want to see all this TLC go down yourself, you can take a tour of their Williamsburg factory. Sweet, right?

Read all about the featured brands hereAnd score one of the 60 grab bags here!

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In the Bag: Rifle Paper Co.

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The Company: Rifle Paper Co.

The Founders: Anna and Nathan Bond

The Story: There’s something about Rifle Paper Co.’s hand-painted designs—dogs in hats! fluffy flowers! retro telephones!—and swirly script that just works, no matter what your taste. Even cynics like us who are generally allergic to whimsy suddenly want to send out botanical thank-you notes by the dozen. And then there’s also something undeniably appealing about imagining the husband-wife team’s studio in Winter Park, Florida, where we’d like to think they have a sleek couple’s desk filled with a shit-ton of vases. Anna’s blog only feeds the mythology.

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In the Bag: Ursa Major

Next week is Cyber Monday! We’re going to celebrate by 1) releasing a special holiday surprise and 2) avoiding the word cyber for 12 months thereafter. But back to that whole surprise thing: We can’t reveal too, too much, but we will go ahead and intro you to some of the super-cool brands involved. That way, on Monday, you can legitimately say, “Oh, I know you from the internet.” —erica

The Company: Ursa Major

The Founders: Oliver Sweatman and Emily Doyle

The Story: Bet you learned in second grade that your skin in your body’s biggest organ. So, you should probably take care of that thing, and that’s what the duo behind Ursa Major want to help you do. They swapped their fancy NYC jobs for life in Stowe, Vermont, making men’s grooming products—there’s a face wash and a shave cream, and a toner and face balm are coming soon. But these aren’t your standard recipes: Ursa Major uses the sort of ingredients that come from plants, not the Springfield Nuclear Power Plant, and the reviews are what you’d call raves.

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