The Insider: Caren Maio

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After years of battling her own apartment-hunt woes, Caren Maio—who couldn’t possibly be a lovelier, warmer human being—launched Nestio. This super-smart platform combs through all of New York City’s rental listings so you don’t have to, and you can also add your own pics and share with a collaborator (also known as a roommate). Basically, if you plan on moving, oh, EVER, bookmark this site. —monica derevjanik

Q: Besides using Nestio, what’s the one thing all renters need to do?
A: Know what your non-negotiables are and figure out where you’re willing to compromise.

Q: What motivated you to start your business?
A: I guess you could say that I wanted to scratch my own itch. I lived in New York for over ten years and moved pretty regularly. I met my co-founder years ago through a friend, and he had recently finished a move—we shared our pain. There was just no simple way to make sense of what we were looking at or what we had seen.

Q: You live in DUMBO now, but if you had to pick another NYC neighborhood to call your own, where would you choose?
A: East Village. But I’m not cool enough to live there anymore.

Q: What was the last thing you Googled?
A: The menu for ‘inoteca. I love previewing menus—it’s a bit of an obsession.

Q: When you have a bad day, how do you cheer yourself up?
A: One word: Cookies. The dark chocolate peanut butter chip cookie from Levain Bakery is a force to be reckoned with.

Q: Any T.V. shows you aren’t exactly proud to watch?
A: As embarrassed as I am to admit it, Revenge. It’s like a modern soap opera: dramatic in this really cheesy, but sort of addicting way.

Q: What’s one concert you’ve gotta see in your lifetime?
A: The Rolling Stones, hands down. I haven’t heard a single song from them that I don’t like. I also used to listen to them a lot with my family—specifically my dad, brother, and cousin—and their songs bring back a lot of great memories.

Q: You have five minutes for lunch. Where do you go?
A: Mexicue. It’s a Nestio favorite!

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In Character: Nolan Ross

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Of all of the questions that Revenge raises, the one that nags me the most is why none of the people desperately searching for Carrion have looked for it under Nolan Ross’s three collars. Seems like a decent hiding spot to me. When he’s not trying to protect Nolcorp from Grayson Global and The Initiative, everyone’s favorite tech wunderkind is showing Montauk what personal style is all about. Here, an outfit that transitions seamlessly from the board room to the Stowaway. —claire

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A red Orlebar Brown polo perfect for Victoria Grayson’s next Fire & Ice fête.

imageA Lucy Jay pocket square for wiping the sweat off his brow after narrowly dodging yet another CFO-turned-lover-turned-mole.

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A Brooklyn Tailors blazer with an interior pocket for discreetly transporting the shamu-cam.

For more “In Character” radness, head this way.

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