Of a Kind

Seriously loving that Veda’s getting into sweaters. LEATHER COLLAR, Y’ALL. —erica

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You ready for this? Lyndsey Butler of Veda is back with not one but three killer versions of her so-cool, drapey, vintage-driven jackets. See, the bodies are made of found Levi’s and M65 army jackets, and the sleeves are in leather. It’s impossible not to look rad in one of these puppies. —erica

BUY / 32 of a kind / $350

Read more about the designer:

On how a philosophy and religion major started her own line.

On the process of creating a collection.

On the 10 things she always takes on a trip.

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Star-Crossed: Veda + Folk

Girl: Veda blush leather jacket

Boy: Folk pink suede shoes

Get more goodness for boys ‘n girls right this way…

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It Takes Two: Callia & Claire Pull On Our Cardigan Sweater

Not sure if you noticed, but it’s sweater weather—at least in NYC. Here’s how Callia Hargrove, intern extraordinaire, and Claire Mazur (co-founder! etc.!) would wear one of our fave knits of the season. —erica

The Key Piece: Charlie Sweater by Cardigan by Lynne Hiriak

Callia’s Take: Veda vest, Current/Elliott pants, and Bed Stu boots. 

Claire’s Take: Acne shirtAce & Jig pants, and Marais USA boots.

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Of a Kind

And just when you thought that Veda couldn’t possibly get any cooler, Lyndsey Butler brings you this. —erica

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Fave Look: Veda

Attacking the SS13 collections, one getup at a time. See ‘em all here.


Veda, from WWD.

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Of a Kind

#leatherdrugrug. This Veda creation deserves to be a trending topic. —erica

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Alumni News: Veda Wants You to #HashItOut Already

Listen, we’ve made our case about Pinterest loud and clear—and if 117 designers weren’t reason enough to try out the platform *just yet*, let this Veda challenge be it. See those tags up there? Well, Lyndsey Butler, the leather genius behind the line, wants to see YOUR interpretation of ‘em pinned to that online moodboard of yours for a chance to win, oh, one of the line’s signature leather jackets. NBD. Rules are on the Veda blog, and you’ve got until July 27th to make a good impression. #CatchYouOnTheFlipSide. —jiayi

More designer updates! Right here!

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Wave Hello: Lyndsey Butler of Veda On Her New Bikini Obsession

Lyndsey Butler is a bit of a beach bum—that is, when she can escape her lofty, south-of-Canal studio where she designs leather goodness for her line Veda. Here, she shares her newest salt-n-sand obsesesion, the up-and-coming swimwear line of which she’s an early adopter. 

Ok, my bikini would probably be my number one beach essential, and this year that honor goes to…Giejo’s exclusive collection for BarneysI love the bra top with the high-waisted boy brief in the neon green floral. Obviously the bikini is the most crucial, but I also have to have some good reading material. The Paris Review is always a great option because it has variety.” —lyndsey

For more ocean-ready essentials from our designers, click here. 

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Alumni Sunday: Denim and Leather Max Jacket by Veda

Tomorrow in NYC, it’s going to be 55 degrees…for about the ninth time this February. And while we’re still prepared for some crazy-frosty weather to swoop in before we officially call winter a bust, it’s time to start rolling out your spring look. A should-be cornerstone: This open-front denim and leather jacked from one of our faves, Veda. The body is made of vintage Levis, giving the thing a low-key vibe equally fit for San Fran (57 tomorrow), Charlotte (59), or St. Louis (54). —erica

BUY / 15 of a kind / $350

Read more about Lyndsey Butler, the lady behind the line:

+ On falling into the fashion world.

+ On the 10 things she brings along on every trip.

+ On what’s so rad about working in leather.

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